de Aranzeta

Pronouns: she/her

Communication Coaching.
Curated Storytelling.
Pitch Practice.

black and white photograph of woman with long black hair

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Focus Areas

I work collaboratively and immersively, because I believe authentic storytelling happens best when you're part of the experience.

Communication Coaching
Single Hour Session: $349
Six-Session Package: $1999
12-Session Package: $3999

Note: Each session is one-on-one, and includes pre-session and post-session exercises for comprehensive setup and follow-up.

Who do I typically coach?
Pre-seed to Series A founders preparing their fundraise materialsExecutives, on leadership and speakingEmployees gearing up for a negotiationManagers wanting to build better management skills and optimize team communicationHR on managing and resolving conflictFounders and teams working on persuasive writing and storytelling
Salary Negotiation
Contact for pricing
One-on-one coaching for employees wanting to build confidence and own the offer negotiation process

Executive & Team Workshops
Contact for pricing

Expert-led corporate learning on topics in the below domains:
Diversity, equity, & inclusion;Conflict resolution;Managing Employee Concerns;Management and leadership;Communication and empathy;Public speaking


I help founders and executives tell stories that stick.

I'm Alex, founder of an HRTech SaaS to help companies resolve workplace concerns more compliantly and empathetically. Before moving to the Bay Area to build my dream, I convinced aggrieved and sometimes angry people to listen to one another and give the other their money. My job wasn't just resolving discrimination and harassment cases and training leaders, but transforming opinions and opening minds. Yes, it is as hard as you think.

The truth is I grew up training to communicate at my best— oratory, debate, and commercial and theatre acting— starting at kindergarten. Little did I know that just a few years later, when preparing a speech for competition, that I would change the way I approached the world around me.
"Experience is not what happens to you. It's what you do with what happens to you."

It felt like I had discovered a secret that no one else knew. From that moment onward, I applied Aldous Huxley's thinking to each of life's experiences, positive or negative. it turned into a driver to create opportunity, self-motivate, and develop a habit of curiosity and continuous learning. I carried it with me through my study of rhetoric, foreign languages, and linguistics during my Master's. And beyond, in law school, where I earned the moniker, "The Inferno," from professors and peers for my reputation in negotiation and advanced dispute resolution.

One could say I've dedicated myself to the study of people and the way they communicate. I like to think I help people work, live, and listen better together.

People are complex, and shaped by the lessons from their experiences. That's why I'm driven to help founders and leaders share their journey and reach their potential.


If you're interested in learning more about personalized workshops or coaching, feel free to send me a message below.

Thank you

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What people are saying

"Alex has been incredibly helpful with my startups fundraising narrative. Her speaking and coaching skills are on another level. She helped me understand how to tell a compelling story and understand my investor audience. I can’t recommend her services enough."
-Jake P., CEO and Co-founder at Dolo

"I am so grateful for your advice, your wisdom, and your patience. My delivery and story started as a bunch of jumbled thoughts with many “ums” and, with your help, transformed into a strong [investor] pitch with a catchy hook. Your structure and framework made it so easy for me to input my most vital points, and I had a lot of fun working with you. I was able to show off my new skills during a pitch to [VC firm] this morning, and I think it went pretty well 🙂I highly recommend Alex if you are looking for help in this arena."
-Michael F., CEO and Co-founder at Maverick Community

"This is great! Thanks so much for your feedback. So helpful!"
-David, Founder and CEO at stealth fintech startup

"Working with Alex was a treat. I knew our marketplace message was complicated, with three primary target audiences. I also didn’t know how to change it beyond the familiar habits that I had developed over the years. She has her own methods for breaking down all existing understandings and data into individual chunks. The language bits she captures in our dialogue effectively takes on a deeper meaning when it is reframed with simplicity and clarity. Then you can see she is creating both a broad storyline and individual storylines…and all apply to our supply, demand, and investor audiences. The broad value is an ability to talk about the company in consistent terms that most anyone can understand—versus using industry lingo that gets lost when speaking about the opportunity. She makes you work before the sessions…and there is a lot of practicing after the storytelling theme comes together. But slowly this becomes the new lexicon for everyone in the company to use in discussions. The framework and resulting messaging feel so much easier to deliver than what we had three months ago. We are now prepared for fundraising and intend to work with Alex again as the company evolves."
-Kent D., CEO & Co-Founder at Zimmerfrei

"You're a story telling expert and I'm grateful to have gotten the chance to jam with you :)"
-David K., CEO at

"Alex, you're absolutely amazing! Your contribution moved my pitch to the next level (while I already considered it decent hehe). I've heard about different types of hooks a lot of times but only with you they've made sense. You've grasped my story so fast and told it in so many beautiful ways - that was tremendously helpful for me. I've always only got feedback about my pitch needing to be improved - but no clear guidance."
-Nicole P., CEO and founder at

"The feedback was super smart and clear."
-Rick B., CEO and founder at Guru


2022 - Coming Soon

Your Story, Your Because: Telling Authentic You, Atlanta Tech Village Women + Tech, 9 Feb 2022